By Handy Store Fixtures, Posted in Store Management

Figuring out how to engage your customers can feel a bit like searching for a magical marketing unicorn. But local marketing doesn’t have to be complicated and you definitely don’t need a unicorn to help you market to your local community! The good news is that today’s consumers love to shop local whenever possible. Regardless of your business size, you can capitalize on local support with these simple yet effective marketing strategies.... read more.

  • July 24, 2019

By Handy Store Fixtures, Posted in

Did you know July is Independent Retailer Month? Started in 2011 by two local business professionals, Independent Retailer Month was started with the goal to simply “highlight the important role local merchants play in the community, economy and overall retail sector.” Today, the month-long celebration has expanded across the globe but continues to encourage consumers to shop local and support independent retailers in their local communities.... read more.

  • July 08, 2019

By Handy Store Fixtures, Posted in Store Design

A confusing store layout can cost you sales. In fact, creating an exceptional store design and layout is one of the most important aspects of running a retail business.... read more.

  • June 28, 2019

By Handy Store Fixtures, Posted in

Summer has officially arrived and it’s almost time for backyard BBQs, baseball games, time well spent poolside, trips to the beach, and last but not least — sales!... read more.

  • June 21, 2019

By Handy Store Fixtures, Posted in Store Design, Store Fixtures

If you aren’t strategically placing impulse items in your checkout area, you’re missing out on key benefits for your business. First, impulse buying boosts revenue - the average consumer racks up an average of $5,400 annually in impulse purchases. Second, strategically placing items near checkout counters can help determine your customers’ buying preferences.... read more.

  • June 05, 2019

By Handy Store Fixtures, Posted in Store Management

Spring is here! Who doesn’t love the bright sunshine and extra daylight? Unfortunately, the sun streaming in your store’s windows can highlight a less-than-stellar appearance. Spring cleaning isn’t just for homes - now is also a great time to deep clean your store! We’ve compiled the ultimate deep cleaning checklist. With a little planning, patience, and old- fashioned elbow grease, your store will be sparkling inside and out. Read on to learn how to make your store look its best for... read more.

  • May 21, 2019

By Handy Store Fixtures, Posted in Store Design

A simple adjustment to your store’s design and layout could effectively result in increased sales. Yes, really! If your store isn’t already accommodating impulse buying, you need to keep reading.... read more.

  • May 13, 2019

By Handy Store Fixtures, Posted in Store Design

National Small Business Week is just around the corner! This is a great time to increase your exposure within your community and gain new customers. Here are four strategies you can use during Small Business Week to expand your community presence, increase foot traffic, and boost sales.... read more.

  • April 30, 2019

By Handy Store Fixtures, Posted in Store Management

It’s time to show the environment some love. Today’s headlines are downright depressing: there are floating islands of garbage in the ocean, glitter is now considered a pollutant, and America is facing a recycling crisis.... read more.

  • April 15, 2019

By Handy Store Fixtures, Posted in

If you’re thinking about opening a new retail store, start-up costs are an important aspect of financial planning. You need to know what expenses to expect so you can budget accordingly, or you’ll never make it to opening - let alone through your first year. There are plenty of surprising start-up costs with opening a retail store, but this list should help you plan for the major expenditures.... read more.

  • March 27, 2019